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Impact Programmes: from sponsorship to partnership

Heureka, the Finnish science centre, invests a lot in producing temporary exhibitions, but it is not easy to generate financial support for them.

As a solution, we zoomed out from one single product, exhibition, to the overall theme and its importance. We invited the potential partners at an early stage for round table discussions about the theme and its relevance in the society.

This helped in understanding our partners’ challenges and in finding common ground and, finally, in committing the partners for multi-year partnerships for our Impact Programme.

The Impact Programme combines all the efforts, including the planning phase, the events and educational materials and activities in the package.

For the impact, we typically display the temporary exhibition not for 3, 6 or 11, but even 23 months, which means more and more impact.

We have been able to double our project funding with the Impact Programmes.