Participants of this masterclass learn how to develop plans, content, and understand existing and potentially new audiences, as well as techniques best suited for engaging them. The masterclass shares examples of best practices, present formats used by other centers—from large national institutions to small regional centers⁠—and advise on strategies suitable for  individual centers. Participants are encouraged to think creatively through investigating different formats and developing a toolkit of best practice.

Abstract

The popularity of "experience economy" is growing worldwide. Creating an effective live interpretation program is a hot topic across cultural destinations, especially for those wanting to make science an exciting, engaging, and relevant experience for their increasingly diverse audiences. In this one-day exclusive workshop, a team from a world-renowned firm, KCA London, will discuss with you the trends that should align with your center's wider strategic objectives. In this workship, you will learn how to develop your plans, your content, and an understanding of existing and potentially new audiences, as well as the techniques best suited for engaging them.

Keywords

Core content, strategic planning, managing visitors expectations, staying relevant, setting goals, KPIs.

Outcomes

The workshop will share examples of best practices, present formats used by other centers (from large national institutions to small regional centers) and advise on strategies suitable for individual centers. Participants will be encouraged to think creatively through investigating different formats and developing a toolkit of best practice that includes:

• How do we ensure that our destinations are relevant and competitive in a crowded market?
• What are the steps in producing a creative and engaging offer, whatever your core content?
• How can you ensure that this matches visitor expectations and that visitors will return?

Within the workshop key principles, strategies and frameworks to help deliver these goals will be discussed, including:

• Identifying organizational responsibilities and realistic timescales
• Developing specific objectives and indicators of success
• Creating strategies, policies, procedures, and reporting formats

Who Should Attend?

CEOs and Directors; Managers and Heads of Departments; Senior Officers and Planners responsible for content, visitors experience, strategy, etc. 

Pre-Conference Workshop Fees