Marwa Soudi, an Egyptian AI and education expert and entrepreneur, has been awarded the Women in Business Innovation Award 2024. The award, presented in Berlin in May 2024 by Germany’s First Lady, is initiated by the Women in Business Network (WiB), the largest network of businesswomen operating across Africa, Europe, and the Middle East. Marwa is a member of the Alexandria Businesswomen Association, which is part of the WiB network.

An engineer and a leading AI and EdTech expert in Africa, Marwa is the founder of IdeasGym, an e-learning platform using innovative approaches to build STEM capacities for children. The platform is dedicated to teaching STEM subjects to school students aged between 8 and 18 years in Arabic, as well as their teachers. Courses offered include Robotics, Coding, Mobile Apps, Electronics, Arduino, and IoT. IdeasGym integrates AI, learning analytics, online game-based learning, gamification, hybrid communication, and applies pedagogical care to support students throughout their learning journey.

Marwa holds a B.Sc. in Electronics and Electrical Engineering, an M.Sc. in High Power Lasers and Meta-material Devices from Alexandria University, and an M.A. in Educational Technology from the University of Tartu, Estonia.

In this insightful webinar, Marwa Soudi will share her extensive journey as a science communicator over the past 16 years, discussing the challenges she has encountered and the pivotal moments that shaped her career. She will highlight the critical role of effective communication in bridging the gap between scientific knowledge and everyday life, offering valuable insights into engaging diverse audiences.

Marwa will present a case study from her project on the generative AI tutoring system, showcasing how networking and collaboration were instrumental to its success. This project exemplifies the potential of innovative solutions to enhance educational outcomes and promote scientific literacy.

Additionally, she will delve into the IdeasGym media project, which features an educational series in STEM. Marwa will explore the relationship between this series and science communication, illustrating how multimedia content can make complex scientific concepts more accessible and relatable to the public.

Through her experiences and initiatives, Marwa aims to inspire fellow science communicators to overcome challenges and leverage collaboration and creativity in their work, ultimately fostering a greater appreciation for science in everyday life.

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