1-Day Pre-Conference Masterclass by TalentS|KCA Only NAMES 2018 Registered and Paid Participants are eligible to book a seat in one of the Pre-Conference Workshops.
Abstract
The popularity of "experience economy" is growing worldwide. Creating an effective live interpretation program is a hot topic across cultural destinations, especially for those wanting to make science an exciting, engaging, and relevant experience for their increasingly diverse audiences. In this one-day exclusive workshop, a team from a world-renowned firm, KCA London, will discuss with you the trends that should align with your center's wider strategic objectives. In this workship, you will learn how to develop your plans, your content, and an understanding of existing and potentially new audiences, as well as the techniques best suited for engaging them.
Keywords
Core content, strategic planning, managing visitors expectations, staying relevant, setting goals, KPIs.
Outcomes
The workshop will share examples of best practices, present formats used by other centers (from large national institutions to small regional centers) and advise on strategies suitable for individual centers. Participants will be encouraged to think creatively through investigating different formats and developing a toolkit of best practice that includes:
- How do we ensure that our destinations are relevant and competitive in a crowded market?
- What are the steps in producing a creative and engaging offer, whatever your core content?
- How can you ensure that this matches visitor expectations and that visitors will return?
Within the workshop key principles, strategies and frameworks to help deliver these goals will be discussed, including:
- Identifying organizational responsibilities and realistic timescales
- Developing specific objectives and indicators of success
- Creating strategies, policies, procedures, and reporting formats
Who Should Attend?
CEOs and Directors; Managers and Heads of Departments; Senior Officers and Planners responsible for content, visitors experience, strategy, etc.
Pre-Conference Workshop Fees
| Workshop |
Date |
Fees |
| Activating Museums and Science Centers |
23 Oct. |
Members |
Non-Members |
| USD 80 |
USD 100 |
2-Day Pre-Conference Workshop by Hüttinger Interactive Exhibitions Only NAMES 2018 Registered and Paid Participants are eligible to book a seat in one of the Pre-Conference Workshops.
Abstract
How do you design successful exhibitions that are attractive and meaningful to the intended audience? In this workshop, a team from a world-renowned exhibition design company, Hüttinger Interactive Exhibitions, will work with you on the design process of a successful exhibition. Whether you design your exhibits in-house or work with specialized design firms, you need to understand the science behind exhibition design and make sure that what you are planning is: relevant to your audience, practical but attractive and engaging.
Keywords
Exhibits, design, planning, subject matter, visitors, audiences relevance
Outcomes
In this two-day workshop, attendees will go through the process of designing exhibits from identifying topics to prototyping their exhibit with the audience. Specific areas to be covered are:
- The science and theory behind exhibit design
- Identifying your subjects/topics
- Identifying your audience
- Forms of learning and how to incorporate them in your design
- Identifying materials and mediums to be used in your design
- Linking your design to your programs
- The design process and types of exhibitions
- Defining your exhibit experience including ambience, simple vs complex, etc.
- Prototyping, launching your exhibit, and post launch monitoring
Who Should Attend?
- CEOs and Directors directly involved in planning or master planning their Exhibit Hall
- Managers and Heads of Departments in charge of exhibitions, content and design
- Designers and architects in charge of exhibits in science centers and museums
Pre-Conference Workshop Fees
| Workshop |
Date |
Fees |
| Designing the Interaction |
22-23 Oct. |
Members |
Non-Members |
| USD 130 |
USD 150 |