Personalization is a strong mechanism to increase the impact of your visitors’ experience. Not every visitor is the same; think about their language, interests, expectations, knowledge, behavior, or (special) needs. We want to ‘touch’ the visitor by creating resonance between them and your stories. With personalization you can communicate your stories in a way that is tailored to each visitor.

Personalization has multiple positive effects on visitors; they learn more, have more fun, feel more engaged, and get a sense of welcome. Moreover, personalization is in the interest of organizations; it creates higher visitor satisfaction, gives more insight into visitor behavior, enhances direct customer service, and creates marketing opportunities.

In this session, Abeer Al Rasheedi from Mishkat Interactive Center for Atomic & Renewable Energy, Riyadh, KSA, will share the role of the Educational Relations Team in collecting visitors’ feedback and preferences to help develop more personalized experience.

Another way is giving your visitor an ID; something unique to trigger each digital interaction. RFID is a well-known identification method; in this session, Bart van den Berg from Kiss the Frog, Netherlands, will present various identification methods with the benefits and risks of each.

It is important to design a smooth visitor journey before, during, and after the visit. Visitors prepare themselves online before their visit; organizations have to think about a smooth on-boarding process. During a visit, there are several strong design patterns that can be applied to personalize the experience, and let visitors relive it at home or on the road. In this session, we will walk through a visitor journey of the recently opened Lego House, which successfully included personalization.

Sarah Kuhail, Acting Executive Director at Al Nayzak, Palestine, will share how experience personalization goes beyond the museum premises, especially amidst political challenges and restrictions on movement. While Al Nayzak’s Science and Technology House tailors its stories to each visitor according to cultural and academic backgrounds, it also becomes the visitor itself as it reaches out to those who cannot physically be there; mobile exhibitions are one way, technology is another. In this session, we will explore how this is done and how experiences transcend beyond borders and walls.

Personalization offers endless creative possibilities.
To create personal interactive experiences, you need a solid platform to build on.

Moderator:

Shirin Husseini
Al Nayzak Organization
PALESTINE

Speakers:

Abeer AlRasheedi                   Sarah Kuhail                             Bart van den Berg
Mishkat Interactive Center        Al Nayzak Organization              Kiss the Frog 
KSA                                           PALESTINE                                NETHERLANDS