Bio:

I'm a graduate of Alexandria University with B.Sc. in Interior Design, Décor Department, Faculty of Fine Arts, Alexandria University in June 2010 with Grade: Excellent with Honor (90.300%) –The First State in Alexandria university levels in 2010. In addition, Graduation Project grade: Excellent. I have 8 years of experience working as a freelance interior designer based on Alexandria. Actually, I am worked as an interior designer at [ HEADS] (House of Environmental and Architectural Design & Studies) Dr. Salah Hareedy Architect & Co. In addition, I worked as an interior designer [ REGEN] Regen Consultant Office. Finally, after my experiences I worked as a Senior interior designer at Rafeek Hanna designs in 2015. 

Generally, I focused interior design, landscape design, commercial design, residential design, retail design, visual merchandising, stage design, museum and exhibition design, parametric and digital design. My experience combined with my educational and practical background and provided me a solid foundation to establish a career in interior design and computational design.

Furthermore, I am lecturer in the faculty of fine arts Alexandria university, Egypt and scientific professional Researcher. In April 2015, I obtained a master's degree in interior architecture which entitled: [The concept design and its relationship to marketing technology in the commercial spaces] which describes the nature of the complex commercial space, it has special features, it forms all the unique events' types, it is a complex process and changing continuously and  it is always under continuous  renewal as a result of delicate balance between economic, social , cultural and technical factors,  as these challenges caused a revolution in the retail industry and its development, as well as intellectual comprehensive all aspects. Recently, In October 2017, I obtained PhD thesis of interior architecture from Alexandria University in Egypt which entitled [The impact of natural Phenomena on parametric fields in Interior Architecture] which explores the concept of nature phenomena, and how they are formulated and simulated in parametric design, in addition how they affect architecture, interior design, and form-finding process. 

I have academic experience in the teaching from 2010 till now in many courses in design, drawing, furniture, software programs and working architecture. Consequently, I have developed interior design strategy in my university, and shared technology, digital strategy visions in design to lead the interior design focus of numerous, small and medium sized organizations. I have managed my students and their skills, my outsourced resources, my budgetary resources and my own hands-on skills to implement various trends and concepts projects. I have achieved agreed objectives within organizations and university.  In addition, I am obsessive about delivering high standards of service and satisfaction, to my students, my university and my community.

I can be contacted at FA.OLA.MOHAMED@alexu.edu.eg.

Abstract:

Scenography in Museums’ Display Design through Storytelling

Stories are a set of techniques and tools that transform information into emotion through translating data elements to communicate with the audience; as such, stories are tools for life. There is no design in silence; every design expresses an event or experience, especially museums design. They are dramatic and dynamic spaces that contain many elements and narrative symbols in display to express design concepts.

The designer is a dreamer and a storyteller; in consequence, the architect and the interior designer are interested in storytelling and communication through museums spaces. Museums explore a series of theatrical performances and scenography to conceptualize and generate a challenge to the visitors for an atmosphere of imagination.

Scenography is the art of theater space design to achieve the objectives of theatrical presentation. It tells the audience a story through a motivating content that draws their attention and encourages them to share their different experiences in the exhibition halls through the narration of the story’s content in several forms and structures.

The session explores the power of storytelling, scenography, and theatrical scenes in the display spaces through merging them in the museums’ display; moreover, it sheds light on the role of museums in the communication and connection through a futuristic view.