Bio:

Bart van den Berg is partner at Kiss the Frog, a studio in the Netherlands (Delft) specialised in the design and development of tailor made experiences for ‘offline’ destinations like museums and brand experiences. Kiss the Frog helps clients in the cultural sector and brands to tell their stories. With refreshing concepts and state of the art technology Kiss the Frog always aims to let visitors leave with a long lasting impression.

Their international client base includes LEGO, Mishkat, Sheikh Abdullah Al Salem Cultural Centre, the Rijksmuseum and Science Museum London.

Abstract:

Another way  is giving your visitor an ID; something unique to trigger each digital interaction. RFID is a well-known identification method; in this session, Bart van den Berg from Kiss the Frog, Netherlands, will present various identification methods with the benefits and risks of each.

It is important to design a smooth visitor journey before, during, and after the visit. Visitors prepare themselves online before their visit; organizations have to think about a smooth on-boarding process. During a visit, there are several strong design patterns that can be applied to personalize the experience, and let visitors relive it at home or on the road. In this session, we will walk through a visitor journey of the recently opened Lego House, which successfully included personalization.