Localization of Content

Content continues to be a big theme in most of the work of science and technology centers. The globalization of science and technology, the plethora of knowledge and content, and the constant advancements in the fields makes choosing your content a challenge. Moreover, with globalization, content can lose its relevance to specific communities and can be lost among general contexts. Content localization comes to make topics culture specific, and a level of relevance and specificity.

In an interactive session on the utilization of tools in education, Al Nayzak for Supportive Education and Scientific Innovation will allow participants to experience general educational tools that focus on creative and critical thinking skills. These tools are however made context specific as each game is used to address different possibilities and scenarios. Consequently, this session will address the importance of content localization in the ability to reach the audience. Localization is the process of modifying content to make it usable for a new locale. Understanding cultural backgrounds allows for better connection and a creation of common grounds that can be the basis for wider reach. Why is it important to localize? How can you reach your audience better by localization? How does localization affect your messaging? Experience games from a different perspective, and get to formulate your own opinion on these questions.

In particular, the workshop will be divided into 3 sessions:

1- As-Is experience – review of the current content:
In this session, well-known and international critical thinking and problem solving games in addition to models for scientific exhibits will be displayed to the participants. In small groups, the participants will get familiar with the games and exhibits as is (by playing the games and developing a program and announcement for the exhibits after watching video records in case of large scientific exhibits).

2- To-be – Localization of content:
Once the participants are familiar with the tools (games or exhibits), a scenario with real context tackling political, geographical, educational and economic situation will be given to each group. The group is then asked to come up with localization procedures that allow the game/exhibit to fit in the given context.
By the end of the session each group will present its results with the larger group.

3- Sharing the experience:
Al Nayzak will present real examples of how it managed to localize the content of some games and exhibits and it will receive feedback for further recommendation.

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Measuring the Impact of Science Museums

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