Celebrating the International Day of Scientific Culture 2024

If you are reading this article, there is a huge probability that you operate in the science engagement event management business. It is no secret that, with the decline of the global economy due to the COVID-19 outbreak, the Russian-Ukrainian war, along with other inflation-inducing misfortunes, most businesses and institutions cut down their marketing costs. Of course, if your job is all about planning science engagement exhibitions and events, you might be in a bigger dilemma, since your activities do not necessarily generate profits.

As an event organizer or a science exhibition curator, getting a considerable amount of attendance at your event/show is a key indicator of your event’s success. You have to get the buzz going for your event, or in today’s lingo, you have to be on the trend radar to ensure that your hard work does not go astray, but rather gets appreciated and seen by the right and considerable audience. This is where “promoting” your event plays a crucial role in your activity’s success; not just that, promotion would put it on the map for potential sponsorships and endorsements.

As an event organizer or science exhibition curator, there are chances that you may shy away from working on a media plan for your upcoming science exhibition. Usually, professionals decide to focus only on what they do best—in your case, that would be event planning and execution—whereas stepping out of your comfort zone and breaking into the glossy, yet tricky, media world can be a daunting task. However, it does not have to be this way. Through a systemic approach made up of simple steps that you or your team can follow, you can guarantee a boost in the media coverage of your event.